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RJ Friedlander

๐Ÿ‘ค Speaker
199 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

They have one property.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

It's an independent property with seven rooms.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

And our biggest client, as I said, is

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

It's a restaurant that has 1,300 properties globally.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

So that was one of our successes as a SaaS company is we were able to build a product that was relevant for all segments and that we were able to build a customer acquisition strategy built around content.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

And we were able to drive leads and volume across all segments.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

And then while we also and obviously do face-to-face sales,

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

A large part of our sales are done over the telephone and remotely.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

So that was what allowed us to scale the business.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

You know, I sold the company about two years ago to the largest hotel technology company in the world.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

It's called Shiji.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

When we sold the company, we had 62 full-time employees, right?

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

And so we've grown the business and the team significantly since the acquisition.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

But we were a very, very optimized company that was very capital efficient.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

and our ability to build a great product and scale the business.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

And the reported price on that was 35 million bucks.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

Well, they acquired 80% initially and the price was higher than that.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

Right.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

Well, first of all, I love the business and I love the team and the product and our clients.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

And when Shiji acquired us, we had just launched two of our of the products I mentioned.