RJ Friedlander

So no, the $28 million was not all into the balance sheet.

There was secondary plus investment for growth.

Well, last year, probably you do math quicker than I do.

And in 2017, we grew 36, almost 37%.

This year, we're over 30% growth and we're expecting strong growth next year as well.

If you say so.

Well, what happened was it's a combination.

Today, our core product or the backbone of our product suite is the online reputation.

Most hotel brands have a product there.

So our growth is coming from stealing or acquiring brands that are using different products.

So that's a part of the growth.

Yeah, exactly.

Yeah, we have a phenomenal success rate there.

Our churn rate is less than 10%.

Absolutely.

That's great.

This is one of the reasons we were able to grow is because we always focused on data, the product,

proposition clients um myself and the other two founders we didn't come from the hotel industry so we didn't have the hubris or arrogance to think we knew what our clients needed we were really good curators of listening to what they said they needed and then actually developing the right product for the for the market based on those inputs and um by that focus on data that focus on value proposition really listening and developing the right product it allowed us to have a

a really exceptionally high renewal rate.

Actually, I can't answer that question.