Rob Allen

But it's fundamentally the same idea, which is we build locks, we build controls around environments.

In some cases, with like ring fencing, you let things in and you let them do certain things, but no more.

But I think that is a useful metaphor for describing to people who don't understand what proactive security looks like is.

Security awareness training.

What do you think, Rob?

Anything that involves detection and response.

When you're trying to detect and respond to 560,000 new pieces of malware every single day, when you're trying to recognize them when 40% of them are AI generated or AI...

enhanced or AI iterated, you're guaranteed to fail at some stage.

You won't fail all the time, but trying to detect, recognize every one of them is doomed to failure.

I'm sorry to tell everyone.

Anybody who will not take your advice on security.

I mean, fundamentally, anybody who doesn't recognize, understand, believe you telling them

they need better security or more security.

I've been that soldier.

I've spent 18 years as an MSP and I know from painful experience that the customers who say no to wanting something else or better or different from a securities perspective are the very same ones who will blame you when they get hit, when they get breached.

So be mindful of and wary of customers like that who don't take your best advice because fundamentally you are the expert.

Have confidence in your own advice.

Have confidence that you are giving this advice honestly and to the best of your ability.

And if they choose not to take it, be aware that they are probably the ones that are going to get hit and they are probably the ones that are going to blame you when they do.

I met a young man last night who I hope I will see again today.