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Rob Bernstein

๐Ÿ‘ค Speaker
214 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

Well, our business model is subscription, as all SaaS companies, and we help organizations optimize the way they spend money.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

So we help them with their procurement processes, their invoice processing, their expense reporting, sourcing, inventory management, supplier information management, every way that a company applies IT to help them optimize the way they spend money and effectively save a lot in the process.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

Sure.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

So we have customers ranging from some of the largest enterprises in the world, like an Airbus or Rolls-Royce, Nike, to small mid-market companies that are high growth, Uber, Lyft, as examples.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

The way they use it is very simple.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

A person in the organization needs to spend company money.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

The first place they go is Coupa, so they'll request the goods and services that they need.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

They'll go through a shopping cart-like experience, whether it's a laptop or legal services, marketing collateral, whatever it may be.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

It gets approved and gets routed to preferred suppliers, and then those suppliers receive

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

I'll procure those goods and services.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

We handle all the back office, reconciliation, invoicing, payments, and the company is ensured that they're buying against these great rates and controlling their spend.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

Well, that's gone up virtually every quarter now for 34 quarters.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

In the mid-market, it's anywhere from $50,000 to maybe $200,000 or so a year, so annual subscription.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

And in the enterprise, it's hundreds of thousands, in many cases, a couple of million dollars a year.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

No, it's actually the depth and breadth of our overall platform.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

So when I talk about that number increasing to 34 quarters, I mean every new deals closed in the quarter, each substantive quarter continue to go up.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

And they go up because we have a lot more to offer.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

We're much more of a legitimate player in the marketplace.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

We have more referenceable customers.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

We have more capability, security, platform level capabilities.

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