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Rob Bernstein

๐Ÿ‘ค Speaker
214 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

So it's just more value that we offer and we get paid fairly well.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

Well, a lot of that value comes from, a lot of that higher price point quarter in, quarter out comes from

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

Just the platform itself, awareness of us in the marketplace, the referenceability of the customers.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

So it's the market pricing that's taking us up.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

And we compete with some of the largest enterprise software companies in the world.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

These are still very small price points, while Oracle, SAP, and others.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

Well, I'm not annoyed.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

I would just say, ultimately, our competition is ourselves.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

It's not really any of these players.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

I mean, this is a very large market.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

It's about a $25 billion market.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

So for us, it's much more about what we could do for customers, how we can outperform.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

how we can push more value to our customers.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

That's where the real playground is.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

It's not about so much competing against those larger players.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

In many cases, we replace a lot of the functionality they might have sold one day, but they just never really, the customers never really deployed.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

The company was, we really got going in 2009, January, February 2009.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

No, 2009 was struggle years.

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

It still was a war, right?

SaaS Interviews with CEOs, Startups, Founders
884 SaaS: From Startup to $1b+ IPO, the Coupa Story

Yeah, it's always a war.