Rob Bredow

Most artists, I think, our first reaction, my first reaction was like, well, that seems like a really bad idea.

I don't want a machine taking over my job.

And then when you start using it, you realize like, oh, okay, I'm very safe.

The machine can't do what I can do, but actually it does help me with this one part here.

And then you start finding little parts of the workflow that it helps you.

Then it becomes a tool like, you know, a better paintbrush.

At that point, we've achieved something that's actually can have a really nice benefit, I think.

How do you see, like, in the space that you're in, in museums, in curation, how do you see art that has AI used as one of the tools in it?

Do you see it making its way in?

Is it going to be 10 or 20 years down the line because it's going to be something that gets considered art much later in the scheme of things?

Yeah, that'll be really interesting.

And our uses of AI tend to be more about trying to get it to do what we need it to do, right?

Because our process is very artistic, but it's very commercial as well.

We're doing a lot of work.

We're doing a lot of shots in a row.

We're telling a cohesive story.

So we always need a lot of control.

And that's one of the reasons our artists, that's what our artists are excellent at.

It's getting what we're looking for, fine tuning the results to get that high quality of craft.

So it is interesting.