Rob Bredow

We're trying to force these tools that can tend to have a mind of their own, especially if you're just using the stuff that everyone has available on their social media and things.

Trying to turn that into something that is more controllable is a whole operation unto itself.

So when you're curating a new exhibit or thinking about the future of your museum in San Francisco, how do you consider all the different disciplines that can go into the craft?

Is that an important factor for you?

That's so interesting.

That's actually kind of similar in filmmaking too.

It tends to be a filmmaker or sometimes a team if it's a whole series.

They have a very particular vision and you always know where to go when you have a question about what you're making because they're the ultimate decision makers.

But all the different crafts coming together, it's a collaborative process.

On a common day on the set, we'll always have more than 100 people.

Sometimes if it's a complicated shooting day, there's 250 people working in their specialties.

And it's down to lighting and the set dressing and the rest of the rigging and paint touch-ups and all these things happening simultaneously.

It's one of the things that makes filmmaking so amazing is that all that can happen in a compressed period of time on the set just to get that moment of acting in front of the camera.

It's what makes movies kind of special, I think.

I think it's so important as we start using more and more AI tools to...

have them driven by the people who are the artistic experts in their relative crafts.

I think one of the tricky things about the existing commercially available tools right now is they tend to be designed for someone who's not going to invest very much time and wants to get a lot of output.

So a little bit of input, tons of output, and it's impressive.

It's technically impressive that it can happen, but it doesn't allow for someone who's a real expert in the craft to refine that to get them something that is, well, that is maybe...

a cut above.