Rob Bredow

I think we'll be better off when the tools are being designed for these artists that have the experience.

That'll be interesting to see because we have a bit of a hump to get over, I think, there with the AI tools.

Yeah, that's been our experience so far.

I think in concept, most people, most artists I think, our first reaction, my first reaction was like, well, that seems like a really bad idea.

I don't want a machine taking over my job.

Then when you start using it, you realize like, oh, okay, I'm very safe.

The machine can't do what I can do, but actually it does help me with this one part here.

Then you start finding little parts of the workflow that it helps you.

And then it becomes a tool like, you know, a better paintbrush.

And then I think at that point we've achieved something that's actually going to have a really nice benefit, I think.

That's such a great example to really look back.

Every time there's been a technical innovation, there's people wanting to hold it back for good reason, and then there's people who want to lean into it.

And then, you know, the example we often refer to is photography versus painting, which, of course, when photography came around, there were a lot of painters saying it took the painters' jobs.

But then the painters became more expressionistic and did a whole new thing with that craft that, of course, there's still photorealistic painters today, but many more of them.

are able to express new kinds of things because the photos are doing the job of just documenting what happened.

Well, there's so many different ways, actually.

A lot of the things we invent at Industrial Light & Magic and inside of Lucasfilm are as a result of a person or a team getting curious about whether something will work.

And our hunches in that area, I mean, of course, they're informed hunches because this is coming from experts.

But the areas to explore are almost always as a result of someone saying, I think there's either a better way or this person needs to do this impossible thing.

And we've got to come up with some way of doing it.