Rob Dial

So like something goes wrong, for instance.

the brain immediately goes to, well, what does this mean about me?

I got rejected.

I failed.

My business didn't work.

My marriage ended.

I got fired.

And subconsciously, the question becomes, well, what does this mean about me?

What does this say about who I am?

And this is where people really get trapped.

Because now failure isn't just an event.

Failure becomes an identity.

And that is a very, very slippery slope.

One really important thing that I need you to understand is that you need to separate your behaviors from your identity.

What you do and then who you are are two completely separate things.

Just because you did something doesn't mean that's who you are.

Do you get that?

Like, for instance, just because you slept in, it doesn't mean you're lazy.

But a lot of people call themselves lazy because they happen to sleep in today, right?

Just because your business didn't succeed to the level that you wanted it to doesn't mean that you're a failure.