Rob Emrich

Right after I sold my last companies in 2011, I started working on this.

We really didn't start actually operating until the beginning of 2012.

You know, I thought I was set for the rest of my life in California.

Yeah.

It was a little bit more expensive than Ohio.

No, I mean, and then life happens, and then, but... Wait, Rob, what happened?

I mean, personal stuff.

I went through a divorce, things like that, right?

So, like, the rest of life happens outside of, like, being unifocused on building whatever business you're building at the time.

But, I mean, you know, I did well enough from it, and that I'm...

Our primary line of business still to this day is essentially acting as like a

a media and advertising operating system for really large media companies.

So CBS uses our product.

US Postal Service uses our product.

When somebody submits a direct mail campaign, we're able to target individual people.

That's sort of our big differentiators that we can assist.

We understand identity very, very well.

So if there's a list of people that you want to target through a direct mail campaign, we can syndicate that through mobile.

That same thing applies when you're dealing with a big media company that has a very interesting asset in terms of identity, similar to Facebook, but it's very small, and they have a very small amount of time on their owned and operated sites.

So CBF, I think a lot of the people that are listening to your podcast, maybe they're in the content world.