Rob Emrich

As media companies get bigger, they start to encounter different problems, right?

So CBS has a much different problem than an e-commerce site or a small blog.

Once you have massive scale and you're dealing with larger advertisers, they want to get hyper-targeted.

They don't want to just buy content, essentially.

They want to buy audience.

And when a company wants to buy audience...

Even the largest media companies like a CBS or NBC or Disney or firms like that, they don't have enough of the exact people that that brand advertiser wants to see or hit.

And so they need to go off of their owned and operated properties.

And that's where they begin to use our full suite of technology.

Well, it's a revenue share.

So they go out and they sell to large brand advertisers or local advertisers.

So let's say in the case of CBS, they're selling to a local car dealership or they are selling to a pizza franchise.

Right.

Right.

So they go and they continue to do what they've always done, which is create content.

That content generates user data.

And then we help them essentially expose more user data and then sell off of their owned and operated properties.

To the pizza guy.

Right.

Well, right.