Rob Emrich

It goes through our platform in that case.

And we get, we get a portion of the, of the revenue.

Yeah.

I think that that's a good way to think about it.

I think the other way that we're different than outbrain or, or something like that is, um,

Outbrain, it's really all around the targeting and attribution.

So you're going to be exposed to a ton of different Outbrain ads, like at the bottom, like find this one neat trick or whatever it might be.

It's not necessarily targeted towards you as a person.

Basically, I mean, with Outbrain, maybe they're using cookies, right?

But they have no idea what you're doing outside of

of that specific browser environment.

So we've had now over 10,000 end advertisers, whether they've been, whether we have sold to them directly or whether one of our partners have sold to them.

And that can range from

to literally a very small $100 campaign of a barber trying to get somebody into the store.

Yeah, we've had 10,000 end customers.

Yeah, so we're in the, I'm trying to think of how to describe the range.

Sure.

Between 10 million and 100 million.

It really, it ranges, you know, for us, the reason people work with us is because the advertising is far more effective.

And so the thesis is sort of if we don't ever charge on a cost per action, we charge on a cost per thousand impressions.