Rob Emrich

And, you know, we end up being around the same price as any other form.

It's just way, way, way more effective.

So it really depends on, on the size of the ad depends on where it's being put.

Um, you know, more like the, the five to $15 range, 20, it depends on, it really, there's a lot of factors, but the most critical part is that instead of, of charging based on, um,

The content, like ESPN is worth seven bucks or whatever it is.

A CPM.

Right.

We charge, we only hit the specific people who are on a list, for instance.

And so what we end up doing is we have to look at billions of additional impressions that don't meet our criteria to hit a person, right?

And then we don't bid on them.

We look at them, but we don't bid.

So we work exclusively within the programmatic advertising market.

I love the book, The Goal.

Favorite online tool.

I'm really digging Spark, the email client right now on that.