Rob Faro

They've got their tentacles out all over the place.

And most of the, the wedding industry is very unique and that word of mouth is still a very powerful tool.

So discovery is done by referral or by usually visual discovery.

So we want that once they're discovered, we want to find a way to convert that individual that's discovered them and interested in them into a conversation, ultimately into a client.

We launched in 2014.

We've done, gosh, I couldn't give you a number, but I can say it's been the hundreds of thousands when it comes to weddings that have been planned on our platform.

Wow.

So it's been pretty impressive.

And one of the other unique features of our site is we're not wedding specific.

We're event agnostic, as we like to say.

We've seen a lot of wedding planners are very unique because a lot of them do more than just weddings.

They'll do social events.

They'll do product launches.

They'll do corporate events.

Whereas conversely, a corporate event planner will very rarely do a wedding.

So we're seeing about 15 to 18% of the events on our platform right now are non-wedding events.

Oh, great.

Including product launches for some pretty high-profile brands that we were humbled and honored by.

We had a little customer service call.

We value our customers' privacy extremely.