Rob Faro

We're spending a few thousand a month.

I apologize.

it seems like our local refuse company knew we were doing an interview.

So I thought they'd show up right now and back their truck up.

So I apologize.

Um, you know, it,

The customer acquisition cost has always been an interesting conversation because there's no one trigger or one conversion metric that will give us that accurate dollar amount.

So it's sort of an aggregate.

And we do a 30-day free trial onboarding.

We do commit – and I'm going to sound vague on this and I apologize because we're still trying to figure out how we fit in our onboarding team because they're a cost center to us and they're part of that acquisition cost.

And it's something we haven't truly –

I guess figured out yet.

But I would say on average, it's probably about a hundred bucks is, is probably a realistic number right now.

It's a three month payback.

Yeah.

All in.

But then, you know, we, the, the, the challenge we have is we're in a, we're in a cyclical industry that's seasonal.

So we see ebb and flows in our customer base.

Like right now we're at a lower customer time and we'll ramp up again at the end of this year when booking season starts and then it's kind of a trickle down.

So the way our business has been designed is really,