Rob Fuggetta

Right.

So we are an advocate marketing company.

And what we do for brands like Lyft and TiVo and Intuit and others is we help them build what we call an advocate army.

And that advocate army usually consists of thousands of enthusiastic customers.

And then we make it easy and rewarding for those advocates to tell the brand's story, share offers, to essentially serve as a volunteer marketing force for those brands.

Yes, we are.

Well, I mean, it depends on the scope of the program, the number of advocates and other factors.

But for a fraction of what brands pay for paid media and by a fraction, I mean for, you know, starting at about five to 10K a month, they can have a full service advocate marketing program and tens of thousands of advocates in their advocate army.

That would be more on the lower end, Nathan.

I think average is more in the $10,000 to $20,000 range.

The ROI on that investment is staggering.

I'm sure we're going to be talking about that as we go along.

Yeah, I would say SMB, larger on the larger end, and then larger brands as well, including some that we mentioned already.

Well, so the company was, we kind of date its official start to 2008 when we got our first round of venture capital.

Well, you're absolutely right.

I mean, actually, the day we were in pitching to the company,

uh, that became our lead investor is the day that the stock market had its, uh, now infamous market meltdown.

Who was that by the way?

Which investor?

Uh, Emergence Capital.