Rob Fuggetta

Yeah.

Fantastic group of guys.

Uh, great investors.

They kept their powder dry during the, um, difficult period.

Uh, let me just, uh,

uh, turn off my notifications so we don't get those, uh, annoying little pings in the background.

Um, so we, uh, yeah, so we, we kind of dated to the, to that start, but Zuberance, the inspiration of Zuberance really came from Apple where I worked as a marketing consultant for 10 years, uh, on the ground at Apple every day, uh, heading up word of mouth marketing programs.

And after leaving Apple and having a couple of CMO jobs, uh,

Um, you know, I looked around in the marketplace, there wasn't anything like Zubrin's out there at that time.

So that was the inspiration.

It actually grew from my, my real experiences at Apple and evangelism, evangelism, customer evangelism, and word of mouth.

Yeah, I mean, it was it was very much about building relationships with people like Walt and others.

And it was about I mean, I went on many, many press tours with Apple product executives, taking them to Boston and to New York and elsewhere to meet with the members of the press and other influencers.

But also, you know, we were working and Apple is a brand of sort of the poster child for advocacy.

A lot of advocacy for Apple occurs organically.

But we still had a need, for example, when we launched a new product to find customers, whether it was in higher education or in the graphic arts space, to find real customers who would advocate for Apple.

And so we were doing that, but we were doing it in a very manual way.

Oh, we've served over 250 brands worldwide.

No, I mean, some of the work that we do is campaign based.

We do some campaign work.