Rob Fuggetta
๐ค SpeakerAppearances Over Time
Podcast Appearances
We do some ongoing programs.
So it's sort of a mixture of both.
Well, it can.
Yeah.
So let me explain.
So quite often it can start off as a campaign, you know, to get some user generated content, for example.
Right.
And that can be a three or six month campaign.
But quite often that transitions into an ongoing program.
And that's treated more as a typical or traditional SaaS model with a monthly subscription fee.
Yeah, over 100, I would say.
Oh, yeah.
You know, I mean, I'm not able to give you exact figures.
Obviously, we're a privately held company for competitive reasons and other reasons.
We never talk about our revenues.
We've been profitable since 2015.
We continue to scale and grow the company.
And, you know, mostly I think most important is that there is more and more validation by marketers, by brands, by others, by researchers that
there is nothing more powerful than an authentic customer recommendation.
And you, me, everybody really looks with great skepticism at paid messages coming from the brands, including paid influencer messages.