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Rob Fuggetta

๐Ÿ‘ค Speaker
246 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

We do some ongoing programs.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

So it's sort of a mixture of both.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Well, it can.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

So let me explain.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

So quite often it can start off as a campaign, you know, to get some user generated content, for example.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Right.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

And that can be a three or six month campaign.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

But quite often that transitions into an ongoing program.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

And that's treated more as a typical or traditional SaaS model with a monthly subscription fee.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Yeah, over 100, I would say.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Oh, yeah.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

You know, I mean, I'm not able to give you exact figures.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

Obviously, we're a privately held company for competitive reasons and other reasons.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

We never talk about our revenues.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

We've been profitable since 2015.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

We continue to scale and grow the company.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

And, you know, mostly I think most important is that there is more and more validation by marketers, by brands, by others, by researchers that

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

there is nothing more powerful than an authentic customer recommendation.

SaaS Interviews with CEOs, Startups, Founders
1177 Then Turn Your Customers into Advocates, North of $12m in ARR

And you, me, everybody really looks with great skepticism at paid messages coming from the brands, including paid influencer messages.