Rob Fuggetta

Really what we, everybody, and of course, according to Nielsen, 92% of consumers trust word of mouth

Over any form of communications, including advertising.

And so what's exciting and continues to excite me and our team and kind of gets us up and excited and stoked every morning about this is that more marketers are recognizing that without user generated content, without authentic customers out there talking up your brand.

You really don't have a play today.

And so that's what gets us excited and I think what bodes well for our future.

Yeah, for some of the things that they do, we do provide incentives for them.

So I'll use an example of a company that is a longtime Zuberance customer, Nito Robotics.

Nito is a maker of a robot vacuum, one of those little vacuums that goes through your house picking up the dust.

So Nito is not a large company overall.

They are a challenger brand in a space that the market leader has for a long time been iRobot with the Roomba robot vacuum.

What Neato knows, though, is that they do have passionate, highly loyal, enthusiastic customers who are willing to go out of their way to recommend.

So we've invited those customers to do a number of things.

One is to refer friends.

Another is to create stories and content.

And we give them rewards for that.

And they can earn things like points.

And those points can be redeemed for things like brand apparel, water bottles, hoodies, even a free Neato robot.

Never cash.

Never cash.

Never cash.