Rob Fuggetta

And we also do things with charitable contributions as well.

We're starting work with a company called Eating Recovery Center, which manages and operates a handful of recovery centers for people who suffer from eating disorders.

And the advocates and ambassadors for Eating Recovery Center will actually earn karma points.

And those karma points are going to be translated into donations to charity.

So, I mean, first and fundamentally, you have to feel like, you know, you are genuinely enthusiastic about, you know, you've had a great experience with a product or a service or a brand.

You want to tell your friends about that.

No, we don't do that.

No, we work with actual owners or users of that product or service.

Yeah, and then that's something that I think distinguishes Zubrin's if you look broadly in the advocacy and influencer marketing space is that we work with people who actually own the product or have used the service.

And you know, in some cases, Nathan, these product owners know more about the products than the company marketing them.

I'm not trying to diss the companies here.

It's just that these advocates and evangelists

um, are, they live at the product every day.

They know the ins and outs of them.

They know the strengths and weaknesses of them.

They really understand them.

And also they know who in their social network would benefit from that product or service.

Would you say, Oh my, I mean, okay.

If you go across, uh,

You know, millions, you know, millions that I mean, we have large advocate armies for these brands.