Rob Fuggetta

Just to give you an example for one brand alone, Intuit QuickBooks.

We have marshaled an army of over 250,000 QuickBooks advocates.

That's for one.

Yeah, so, well, if they're a part of a community that we host, we define an engaged advocate by they've taken at least one action in the last 90 days.

Yeah, an action can be content creation, content sharing, sharing an offer, any of those things and more.

Yeah, you know, we've done a little of that.

But keep in mind, Nathan, that these advocates belong to the brands, right?

So they're not part of a Zubrin's advocate network.

They're part of a Neato robotics advocate as part of the Neato network.

And so, you know, we respect that relationship that they have with the brands.

And in some cases, brands have expressed some interest in that.

And in many cases, they view this as their own marketing department or marketing army.

And they feel better about handling it that way.

Well, we've had a really high retention rate.

Yeah, I mean, it's, well, when it comes to customers, once they move out of the campaign basis and they go to an ongoing program, the retention rate for those customers is over 80%.

Annually?

Annually.

Annually.

Right.

Now, if they're just doing a campaign and there are a number of brands that will, you know, kind of.