Rob Fuggetta

Right.

Exactly.

So once they become part of a subscription paying arrangement and they have an ongoing advocate army, you know, they stick around.

That's great.

And they grow the program as Intuit has done.

Intuit is now in their.

They just renewed for their eighth year.

They were one of our very early customers.

And so they consider this an important part of their marketing mix.

Oh, I don't know.

I mean...

minimum it could be you know 250 300 000 something like that yeah um but you know look if you look at the case of intuit where they just renewed for their eighth year uh it's well above that i'm sure they got started early and that's why i ask is because i'm sure that's a great use case of where i mean their ltv could be in the seven figures maybe it is but but it's hard to then

Um, wow.

I, I should have, I should have had my CFO.

Yeah, I mean, our model is direct sales, right?

So we work directly with brands and sometimes through agencies as well.

You know, our acquisition costs, I mean, we practice what we preach.

So we have an army of our advocates who are referring prospective clients to us all the time.

And I think that is a measure of any healthy, positive business is advocacy, right?

So now I'm preaching, you know,