Rob Fuggetta

the Zubrin's, uh, uh, religion here.

But yeah, so I, um, we don't do a lot of what you might call, I mean, obviously it would be a little weird if you saw a word of mouth company spending a lot of money on paid media.

Yeah.

Well, I mean, we invest a lot of time upfront with a client when we're building out a program for them or an advocate community.

The number one thing, by the way, that our customers are doing today on the Zuberance platform is that they're creating an online community of their advocates, which we call Advocate HQ.

Now, the first launching that community is an intensive effort.

And there's a team of people from Zuberance that will work closely with the brand to get that done.

So

You know, we're putting forth a lot of effort in the last in the initial three months to get that up and running, get the community engaged, get those initial challenges out there.

And over time, of course, that turns into more of a, you know, manage and optimize effort.

And so it's less intense from a professional stand services standpoint.

I get the investment much less than that.

Much less.

Yeah.

Yeah.

I think it's more.

So about 25 people.

Uh, we have a pretty sizable, uh, technology team, uh, offshore in India under a fantastic, uh, CTO that's based here in Silicon Valley.

Yes.

Well, we have, um,