Rob Heiser

Maybe you've made a bill pay payment and you don't exactly remember what that is.

Well, we make sense of all that really unstructured data.

And so our library scientists, now we do identify where the data is going, so where the money is going, right?

The flow of the money is going to Starbucks.

I know they're buying a Starbucks coffee.

But in a lot of cases, we know that it's going to an institution.

This is why the banks like our product so much.

We know that it's going to, let's say, a

you know, a mortgage lender.

And so we know it's both an institution and it's a mortgage.

We know it's an institution and it's a credit card or a retail credit card or a commercial card.

So that's what our technology really does is it cleanses the data so that when they take it in for creating models or maybe doing something inside the bank statement or doing something inside their mobile app, that's what I'm delivering to them.

Yeah, I mean, from understanding every transaction, that's exactly what we do.

We have a term inside our business that no transactions are left behind because we really need to understand where you're spending money and what your life is about.

And it's not always big transactions either.

I mean, I'll give you an example of a small transaction that a bank might look, oh, like they might not think anything about it.

But if you see a small transaction to, let's say, if we're familiar with Robinhood, right?

It's an investment app, a self-investment.

If we see under $1, that means that they're connecting your account.

They're signing up.