Rob Heiser

So, you know, that's a lot of our acquisition costs other than time.

And so the people time is very important.

Building out that business case for them is very important.

So it's probably, you know, three or four months in terms of the return on our direct time.

And then outside of that, it's probably another three months just on legal expenses.

Yeah.

You know, the funny thing is, is the only time that we've typically lost a client in our space is from acquisition.

So obviously it's a, it's a lot of M&A is happening in banking and financial services.

And that's typically, you know, you either win or lose on the M&A transaction for us.

And so outside of M&A transactions, we really haven't lost a client.

And so that's,

Um, that's what we really have to get ahead of that.

And depending on who's acquiring the bank, uh, or if it's a merger, who's going to be the, you know, who's going to be, who's going to win in the end in terms of, uh, the leadership of the institution.

Uh, we have typically revenue growth for us is pretty, pretty steady from a, from a per customer basis.

Um, uh, because they're always acquiring, they're always building their bank, right?

So you always have two to 3% growth in terms of what they're doing as an institution, um, building accounts, winning new accounts.

We help them in terms of strategy.

Um, so we have not seen a whole lot of, uh, churn in terms of, of, of that perspective from a revenue perspective.

It's, it's been mostly growth.

No, typically.