Rob Heiser

So part of our plan is we have this stage crawl, walk, run within our revenue basis.

And typically they graduate up.

The only time we lose a customer is a complete loss, which is a merger.

Correct.

Uh, that's an interesting question.

You know, I, I, I like a lot of them.

You know, there's a book that I've been, that I read called, uh, it's not a business book and I can't look it up.

It's on my, uh,

on my phone, but it's called sense-making.

It's more about data than it is about business.

They, they wind in business, uh, because it's about not only understanding data, but understanding the, you know, what, what goes behind decisions of, of the human being, right.

And it's culture and humanities.

And I really like to buy a guy named Christian Madsberg, uh,

It's a great book if you haven't read it.

And it really ties in together.

It can't just be about data.

There's a lot of other things that go into making these decisions.

Yeah, so I've been following, there's a CEO here.

His name's Dan Collins.

He's got a business called Waste Bits.