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Rob Heiser

๐Ÿ‘ค Speaker
300 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

So we're just, we just passed our 10 year anniversary.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

We raised, we've raised over $30 million.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

Okay.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

Based on what we had to do, there's a significant amount of infrastructure that goes into what we're doing that is integration to either core providers or online banking providers.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

And that's a pretty significant capital expenditure up front for us to do what we do from a technology perspective.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

And so that integration, both with our staff and sometimes we have to pay kind of connection or implementation costs.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

Yeah, so there's custom integrations that happen on a lot of these channels.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

And so when we're young and we didn't have the customer kind of pressure that we could create, the beginning of that was we paid fees to activate channels.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

We paid fees to activate data.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

We don't do that anymore.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

In a lot of cases, we're charging fees to do that.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

But when you're young, you don't have the basis of a customer base to do that.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

Then there's things that you have to do to make deals happen.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

Uh, so we have very small amount of direct customers.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

So we don't, again, we work with channels, so we probably have about a dozen or so institutions that we work with directly.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

But beyond that, we have, you know, you know,

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

you know, over 50 institutions.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

If you're looking at that, if you're looking at through resell partners, uh, based on some of the deals we're cutting now that we're talking about hundreds of institutions.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

Yeah, so resellers, absolutely, yeah.

SaaS Interviews with CEOs, Startups, Founders
1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits

100%, that's right.