Rob Luna

And then once they do that, Sean,

Is the grass greener on the other side?

And this is every business.

Do I go and leave?

How do you get them to stay?

Because now you've invested tons of money and time on them.

Do you want to train people to go out to a competitor and be there?

No.

And so I always tell entrepreneurs when you hire, we put these all-star processes and we hire these all-star people,

We have to incentivize them to be here for a long, long period of time because your ROI is not going to be in the first year or two years.

You're actually losing money.

So you got to keep time on them.

You got to spend money on them.

And the last thing you can do, the most expensive thing for an entrepreneur, the most costly mistake is hiring wrong.

So it goes back to, we've worked on your hiring process, setting job descriptions that are right, bringing the right people in.

And then when they come in though,

A lot of times people are like, oh, this person sucks.

No, you suck because you didn't have clear expectations.

You didn't have clear processes.

They didn't know what the hell they were doing and their compensation and their incentives weren't in alignment with the goal that you were trying to achieve.