Rob Luna

I'm constantly fighting with my wife.

I'm in constant stress and all these things that being an entrepreneur, it's like, is it really worth it?

It's not unless you can get past that hurdle.

And so that's kind of what I do is like, I just take what I learned.

Right.

And then I come in with your team and to back to your question,

How do you incentivize average people?

You don't.

You don't.

You fire average people.

You hire exceptional people.

And what I found interviewing your team, these are exceptional people.

These are great people.

But now the idea is, okay, if you're a business owner,

the hardest thing is to attract talent.

And because a lot of your success, it's brought the best people to you.

The second hardest thing to do is to be able to develop talent.

And the third hardest thing to do is be able to maintain talent, right?

Because you've got to get them to come in.

No matter who or what business you are, you still have to develop them to understand what is your culture and how do you get there.