Rob Luna

You can do a lot of things to go from zero to a million bucks.

It's just work your ass off seven days a week.

But to go from a million to five million to 10 million to 100 million, which is what everybody wants to do, especially if it doesn't take any more work,

especially like if it could be less work, if it's just done within a strategy, like this whole world's word scale.

Everyone says scale, scale, scale, scale.

I went back and did an MBA at 38 because I didn't know what the fuck scale meant, right?

And I'm not advocating that for everyone, but I needed to understand what that was.

And then what I understood was it's like, oh,

it's just processes and it's just transparency and it's just alignment.

And it's just actually really simple.

And wow, if I do this, it's actually easier to run my business this way.

But it took me 20 years to get that knowledge and information.

And so for most entrepreneurs, they're just head down, buried in the sand.

And then what happens though, is you hit that proverbial glass ceiling and you can't grow.

And then you're like, man, is this a business or did I just buy myself a job, right?

And that's ultimately what it becomes.

And the problem there is you can't increase cashflow because you can't scale.

You don't grow any enterprise value.

So your business isn't worth anything.

And then what it is, it's like, okay, now I've sacrificed missing out on my kid's life.