Rob Luna

Like, should they be penalized because of that?

No.

So you might not ultimately hit your revenue goals, but Joe shouldn't be penalized because everybody else sucked.

He should be rewarded.

So that's number one is make sure individuals are rewarded for their contribution.

And number two, what I always like to do is incentivize the group as a whole for hitting those big top line goals.

Because every business, your business, my business, every business I work with,

It's not altruism.

We need to hit a top line and we need a bottom line to be able to pay and do things and give you raise increases and buy more products and create better products, all those things.

So what we then do is have a bonus for everybody.

Hey, if we hit these goals, guys, we all get more money.

We all get more incentive.

And then if we crush it, like I like to reward for overachieving, right?

Stretch goals.

If we crush it even more, more money.

So what I always tell people is,

You have to remember, once you educate them, get them straight, they have a couple of options.

They can go work for a competitor.

They can do it themselves.

What are you creating?