Rob Luna

What type of environment culture, which I think you do better than anybody else here, are you creating to maintain that talent?

And what type of incentive compensation do they have?

And what I was always able to do in wealth management, and it kind of starts with my own background, is I was able to create a situation to where it's like,

Why would I go out and start my own business at 10 or 15% margins when I know right now I'm making 20 or 30% margins, have the headache and the hassle and leave this great team that I know makes me better because being on my own as an individual, probably not going to be able to compete.

But these guys were playing, especially that's what's so good about you right now and why you're at where you're at is your expectations are super high.

Super high.

Anyone that's ever achieved anything good that I work with, I work with some of the best athletes in the world, best entrepreneurs, best intrapreneurs in the world.

You don't need to motivate them.

You don't need to...

They are harder on themselves than they will ever be on you.

You will ever be on them, right?

So your team is already there.

This culture is phenomenal.

You're the number one, like everybody wants to be here, which creates that competition also.

But what I can say about you also and every client that I personally work with is,

you want them to win.

You want them to buy that next house.

You want them to be incentivized.

Every time I talk to you, it's like, I have to stop you sometimes.

Like, how do we get them to make more?