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Rob Nelson

๐Ÿ‘ค Speaker
280 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

It was $160 million, which is the size of many IPOs.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

Yeah, let's do it.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

That's right.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

Yeah, so we focus on simple business intelligence built for the small to medium sized business market.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

We define SMB market as one to 50 million in revenue.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

So think of an easy way to connect all of your data to all the different applications that you use, pull that in and see all of your business metrics in real time.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

Yeah, $500, $600 a month is what we charge.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

And it's unlimited users, unlimited connections, unlimited updates.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

So doing some really cool stuff where you can track your entire business on your phone, TVs around the office, that's a typical use case.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

The upsell and expansion comes from the number of metrics that a customer is tracking.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

So at $500 or $600, I think our standard is 50 metrics, 50 reports that they can track.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

On average, customers are tracking about 80 metrics.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

And so pricing kind of scales up from there.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

You know, it's an effort to democratize the data, get it out there.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

And our whole philosophy is like, hey, we don't care if you're in finance, sales, ops, connect to the apps that you use, pull that data back, get some real-time insights and share them with the team.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

We've more than doubled in the last 12 months.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

Yeah, a little bit higher than that.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

Average deal size for us is, average deal size ends up being about 8,100 a year in ACV, annual contract value.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

We're just about to.

SaaS Interviews with CEOs, Startups, Founders
1055 Utah CEO: We've Doubled YoY to $10m in ARR

Um, we have ramped up paid spend.

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