Rob Nelson

I mean, we want to build something, uh, significant, something special.

We feel like we can own and dominate this SMB space in BI.

Um, what we're looking to do is become the hub spot of BI, um, you know, and really own and dominate that area.

I think one of the things that sets us apart from portfolios, uh, you know, BI is complex, uh, especially I think for SMBs without it departments without a lot of technical resources.

And so we have a whole onboarding team, a whole client success team.

It's been, I think key to who we are and, and the support and success our clients have.

So, um,

You know, we've got data consultants, a whole team of data consultants to help stand clients up, to help them be successful and really get the insights that they're going for.

It is.

I think, you know, in that kind of scenario or Power BI, I mean, a lot of these where it's totally self-serve, it's like, hey, go try it out.

You know, test it out and run a scenario and test grow at the same time and just do a side-by-side comparison.

Yep.

I think being open and transparent is kind of our best approach in that way, in that regard.

Yeah, we're starting that process, right?

I mean, we're not really getting into the business of, you know, this is what the numbers are telling you.

So take this action.

we're not so interested in that as we are like, what, what's the most effective thing to track in your business?

And what we're seeing our customers, our most successful customers track is, um, all around the customer acquisition process, right?

With, you know, and B in the B2B world, it's, you know, starting with ad spend, uh, leads generated, uh, sales opportunities and the conversion rates and deals close that ultimately trickle down to revenue.

and sales generated.