Rob Nelson

I had a company before, a software company that I bootstrapped, and we had our own data challenges.

So I struggled pulling all of our data from Salesforce and QuickBooks and our own database to update our metrics in a spreadsheet.

We had tons of these spreadsheets.

We only updated them once a month, and it drove me crazy because they were always stale and out of date.

So I called several BI providers.

I tried several to try and solve the problem, and they were either insanely expensive, really complex to manage, or they were too simple and just didn't give us what we needed.

It was things like our latest tweets and Facebook likes.

It wasn't anything that really drove our company.

So we found this gap in the market of like something that was really simple to use and yet really customizable and flexible.

And so we never solved the problem there.

I ended up selling the company.

And, uh, said, this is what I want to, this is the problem I want to solve.

No, it was a great exit.

We had a larger company came and they made a couple of offers and, um, we turned them down.

They eventually said, Hey, what would it take?

And we threw out some conditions, not thinking it would stick.

And they came back and agreed to everything.

So it surprised us.

It was a good transition.

And, um,