Rob Russo

She should have been both places.

I agree.

I think you've both made notes of style.

I'll get to substance in a second, but I think the style is important.

Mr. Kearney's, the prime minister's video, looks like it's relaxed, deconstructed.

It's actually not in the prime minister's office.

It's in some nondescript office with him.

Books lining the back wall.

He doesn't wear a tie, which is not always usual for him.

This is a man who doesn't like to take off his suit jacket when he's campaigning.

They tried to get him to do that during the campaign, and he said absolutely not.

He likes...

sort of buttoned down a tire.

They got him to take off his tie and to sit in a more relaxed way.

The intercut imagery in the Carney video is important, I think.

What did we see?

We saw clips of Canadians at war, Canadians exploring frontiers, Canadians during the pandemic.

We saw roiling stock markets and we saw a brief clip of him as governor of the Bank of Canada.

Those images are important because he and his team are clearly trying to convey a message of urgency, of crisis, and perhaps even of a wartime leader.

So I think the thrust of Roosevelt talking to his people at a time of war and crisis is by design.