Rob Walling

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Welcome back to another episode of Startup for the Rest of Us.

I'm your host, Rob Walling, and in this solo adventure, I'm gonna talk about developing an editorial eye, a realization a founder had about solving problems and being the right kind of stubborn.

Before we dive in to today's topics,

MicroConf Europe this year is heading to Iceland.

The dates are September 21st through the 23rd of 2026.

Tickets have just gone on sale.

And if you want to buy a ticket, and you should, you should use promo code ROB50 at microconfeurope.com.

We are selling all of our MicroConf in-person events out and have for several years.

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And I think in most of the instances I'm thinking about it, editorial eye might be better.

But I think about this applying to all creative or intellectual domains like movies, books, visual design, software, code.