Rob Walling

If you have picked it up, I would love it if you'd leave me a five-star review on Amazon or Audible. That helps people find the book and it helps people gauge whether it's going to be helpful for them. And with that, let's dive in to my first topic about distractions. I was going to title this segment, How to Stay Focused, even when there are things around you that you'd prefer to be doing.

If you have picked it up, I would love it if you'd leave me a five-star review on Amazon or Audible. That helps people find the book and it helps people gauge whether it's going to be helpful for them. And with that, let's dive in to my first topic about distractions. I was going to title this segment, How to Stay Focused, even when there are things around you that you'd prefer to be doing.

What I realized is all distractions are not bad. So I have a couple dichotomies in this section that I want to talk through. The first is I do think there are quote-unquote good distractions. There are distractions that help your mental health. There are distractions that make you happy. There are distractions that have long-term benefits that that might distract you from your goals.

What I realized is all distractions are not bad. So I have a couple dichotomies in this section that I want to talk through. The first is I do think there are quote-unquote good distractions. There are distractions that help your mental health. There are distractions that make you happy. There are distractions that have long-term benefits that that might distract you from your goals.

Your goal is to launch a company or build a company to 5, 10, 15 million, wherever you're going. And a quote unquote distraction is anything that maybe you have to spend time doing that isn't that. And examples of good distractions are going outside, going for a walk. working out, spending time with your family, your kids.

Your goal is to launch a company or build a company to 5, 10, 15 million, wherever you're going. And a quote unquote distraction is anything that maybe you have to spend time doing that isn't that. And examples of good distractions are going outside, going for a walk. working out, spending time with your family, your kids.

Now, you might be saying, Rob, spending time with my family, my kids, my spouse, that's not a distraction. It's not. I don't view it as that in my worldview per se. But if we're looking at a technical definition of your goal is to do X, anything that isn't getting there is, you know, you could phrase it as a distraction from that.

Now, you might be saying, Rob, spending time with my family, my kids, my spouse, that's not a distraction. It's not. I don't view it as that in my worldview per se. But if we're looking at a technical definition of your goal is to do X, anything that isn't getting there is, you know, you could phrase it as a distraction from that.

Even having a lovely conversation with a friend when you should be focused on shipping a podcast episode could be a good distraction. That's actually what happened to me with this particular episode. It was Friday afternoon and I wanted to ship this episode. so that our editor could start getting it ready.

Even having a lovely conversation with a friend when you should be focused on shipping a podcast episode could be a good distraction. That's actually what happened to me with this particular episode. It was Friday afternoon and I wanted to ship this episode. so that our editor could start getting it ready.

And I was having a delightful conversation that wasn't getting me towards this goal of shipping this episode. But I asked myself, what is the cost of engaging with this distraction? And that's the thing that I want you to ask yourself about every distraction that comes up from here and for the rest of your life. Can you imagine if I could actually have that impact on your life? That'd be great.

And I was having a delightful conversation that wasn't getting me towards this goal of shipping this episode. But I asked myself, what is the cost of engaging with this distraction? And that's the thing that I want you to ask yourself about every distraction that comes up from here and for the rest of your life. Can you imagine if I could actually have that impact on your life? That'd be great.

But even for the next day or the next week, what is the cost? of engaging with this distraction? And what is the benefit of engaging with it? The benefit of spending time with your spouse or your kids or people you love is scientifically proven. Humans are so community and relationship driven. There are all kinds of benefits. What is the cost?

But even for the next day or the next week, what is the cost? of engaging with this distraction? And what is the benefit of engaging with it? The benefit of spending time with your spouse or your kids or people you love is scientifically proven. Humans are so community and relationship driven. There are all kinds of benefits. What is the cost?

Well, the cost is I can't spend that time working on my product or my business or getting that podcast episode shipped. And so as long as you do it in moderation, you're fine. You know, you spend an hour or two hours or three hours doing something that is quote unquote a distraction. You can get your work done. You can get your stuff done.

Well, the cost is I can't spend that time working on my product or my business or getting that podcast episode shipped. And so as long as you do it in moderation, you're fine. You know, you spend an hour or two hours or three hours doing something that is quote unquote a distraction. You can get your work done. You can get your stuff done.

If you spend 30, 40, 50 hours a week, you know, you know, some folks who get addicted to video games or addicted to a substance, addicted to alcohol, and they use these things as a distraction. That's when it breaks down is when it moves from moderation to perhaps overindulgence. So when you ask yourself, what is the cost of engaging with this distraction?

If you spend 30, 40, 50 hours a week, you know, you know, some folks who get addicted to video games or addicted to a substance, addicted to alcohol, and they use these things as a distraction. That's when it breaks down is when it moves from moderation to perhaps overindulgence. So when you ask yourself, what is the cost of engaging with this distraction?

Well, if it's a half hour conversation with a friend, if it's an hour or two with family, friends, or kids, in a lot of cases, that's going to be the right call. The benefit outweighs the cost in those instances. But then let's look at... playing video games 30, 40, 50 hours a week, what is the cost of that? Well, it's pretty significant. I imagine it's going to take a toll on relationships.

Well, if it's a half hour conversation with a friend, if it's an hour or two with family, friends, or kids, in a lot of cases, that's going to be the right call. The benefit outweighs the cost in those instances. But then let's look at... playing video games 30, 40, 50 hours a week, what is the cost of that? Well, it's pretty significant. I imagine it's going to take a toll on relationships.