Rob Walling

I mean, I know right now it's like SaaS and we're B2B SaaS, but let's say that agents became the new thing to subscribe to.

And that in fact, agents had built in databases and business logic and all this stuff.

And

why wouldn't we just start investing in them?

Why wouldn't I create startups for the rest of us, content for them?

Why wouldn't my next book be called The Agentic Playbook by Rob Wallet?

These are the same thing.

It's just software by a different name.

SaaS used to be downloadable.

It wasn't SaaS then, but it was downloadable.

Then they were called application service providers.

ASPs was the name for SaaS before SaaS.

And then it was like cloud software became a thing for a while.

And I think only like super enterprise, like Fortune 500s call it that now.

It's just something by a different name.

So let's just, I get it's a headline and I want to get clicks on social media or on YouTube or whatever.

But like, if you are really stuck in SaaS, now, you know, maybe the reason that these like HubSpot or whatever, people think they're going down is that they can't be agile enough.

They can't roll with this.

They're not going to implement AI and some upstart is going to come in and uproot them.

But to your point, if HubSpot just implements the AI in their model, or in their app, they're going to do okay.