Rob Walling

Right when they started, 2005 and 2006.

In fact, Jason Cohen talks about, I think it was IT Watchdog, which is his precursor to WP Engine.

He said he was getting five and 10 cent clicks at that point.

And then I built a hit tail, grew it from 1500 bucks to 30 grand a month

almost it was not exclusively but a lot of a lot of that growth was it was a facebook ad specifically and the clicks were in the i think i was getting 20 cent clicks at the time it was somewhere in that range like 15 to 25 cents because it was early now it was the wild freaking west there were there was like almost no documentation there were no real books or experts on it there were no consultants who could do it and i had to learn the interface myself and i did read like a kindle book or two and try an error trial and error to get it

So it's Wild West.

But if I were a startup founder myself, you know that I'd be looking, trying to get in.

Now it's not even available, right, yet.

But if there's an early access list or something to get on, I'd be looking to do that.

And I think it'd be fun, Tracy, even if we ran some, just to test, if ads come out, like to run ads for SAS Institute, right?

Or any other efforts that I think would warrant that.

What do you think about the opportunity for SaaS founders?

Do you think there's going to be something coming up to replace what's happening with SEO and have a new ad network that is cheaper, less expensive?

A lot of eyeballs, a lot of attention to get in front of.

And our final topic of the day is about OpenClaw, formerly known as ClawedBot.

And when that came out, I was like, why did they name it that?

They're going to get sued.

They got C&D'd real quick.

So is OpenClaw hype or is it substance?

Is it here to stay or is it the next clubhouse?