Rob Walling

This is a really good question.

So if I was starting a bootstrapped or mostly bootstrapped SaaS today, I would not make it solely

based on customer GMV.

But Sebastian specifically asked, thoughts on a SaaS that earns additional revenue, meaning you are charging a monthly fee, just like monthly or annual, just like any other SaaS, additional revenue through GMV, I think is a great f***ing idea.

If I had any way to do this that made sense in my SaaS, I would 100% do it.

I see the GMV being higher quality than usage-based fees because it tends to be, and it depends on the business, but it tends to grow over time in a way that usage can be spiky and not grow as smoothly.

In addition, with GMV, as you charge them a percentage, you can also lower your credit card processing fee by switching away from, you know, there are providers that are really easy to get set up on that are 2.9%, but you can find processors that do, like I

think it's like 1.5 or 1.9.

It's somewhere in there.

And so you could still charge like a totally reasonable fee.

Let's say it's 1.9.

I don't actually remember that the bottom bottom end that I've seen tiny C company gets you, but it's somewhere in the one points.

So if you get to 1.9, and you're charging 2.9, you're taking a percentage of, you know, 1% of GMB.

If you charge that 3.9, 4.9, which is pretty reasonable in a lot of contexts, like you are taking a significant amount of customer revenue, not a significant amount of their revenue, but

It adds up across your customer base of 100, 500, or 1,000 customers.

So do I think this is as good as MRR?

Probably slightly less, but man, it really depends on the curve.

It depends on how smooth it is.

And if it's truly going up over time as your MRR is, I think you can make the argument.

You're certainly going to try to make the argument during an acquisition that this is super high quality revenue.