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Rob Walling

๐Ÿ‘ค Speaker
4343 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

And I have seen businesses acquire.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

We have, you know, 234 investments I'm in.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

And I would say there's at least, it's more than 10% have a GMV component.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

It's 20% feels high to me.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

So let's just say 15% is going to put you at what, like 35, 38 companies.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

And it's good revenue.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

We

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

Usage-based is different, right?

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

I see we have folks who have SMS, they charge for SMS or charge for email sent or charge for whatever, and you'll see it's super spiky.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

Even if the trend is that it grows over time, it's not nearly as smooth as customer GMV.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

So think about my last SaaS company I did, which was Drip, email service provider, marketing automation.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

We didn't

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

process payments.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

So there was just no real opportunity to do a percentage of GMV.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

And so we didn't charge it.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

But if I had the opportunity, the option, and it made sense, given my product category, 100%, I would have that as a component of my pricing.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

So thanks for that question.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

I hope my thoughts were helpful.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

And my last question of the day comes from Sean.

Startups For the Rest of Us
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

Thanks for this question, Sean.