Rob Walling

This is a lot harder than one might think.

Back in the day when I was learning marketing, I would read marketing tactic books, right?

Specifically like SEO for dummies, literally AdWords for dummies, Idiot's Guide to AdWords to try to learn it.

Or I'd go on and there was a guy named, I think Perry Marshall, who it was all info marketing.

There was people who talked about copywriting.

This is like 2006, 7, 8.

Dan Kennedy had a series of books about marketing.

That's how I learned copywriting and direct response.

And then I would go get these subject matter specific books.

I remember when I started doing Facebook ads with Hytale, I bought every Kindle book, all three of them.

that had been written about Facebook ads, no joke.

And I read all of them and just took notes and then tried things.

And so that's how it was back then.

There were no people talking about startup marketing.

And that is why I started talking a lot about startup marketing.

Because when I looked around on how to market a startup, it really was a bunch of venture capitalists talking about virality and billboards and like brand advertising and banner advertising.

And I don't know, man, it was brutal.

And so...

That's the thing.

Let's break down marketing really quick.