Rob Walling

How can I reach them with marketing?

You narrow that list down to the top two, three, or four.

And I kind of do that in the SaaS playbook.

I say, look, these are the big five, the most common five for Bootstrap SaaS.

And then I say, these are the next five.

And these are the most common ones that I see across our types of companies.

And then you kind of handpick, well, I know the competitors are doing this, so it probably works.

And I know that my folks are actually in Hangouts and SEO is a big channel.

And I think they're on Instagram.

You know, if I'm marketing to realtors or artists like tattoo artists, Instagram is going to be a big deal.

And if I'm marketing to hardcore B2B SaaS founders, Instagram is probably not the best place to find them, right?

There are better places like LinkedIn or xTwitter.

So I totally hear you on this.

Like there are so many people out there.

The fluff content bugs the shit out of me.

And it is one of the reasons that I started writing books is I was infuriated by not being able to just find legitimate content on marketing my companies in the 2005 to 2010 range.

It's why I wrote Start Small, Stay Small and why so much emphasis in that book is on marketing.

And it's about changing your mindset as a developer to think more like an entrepreneur.

And thinking like an entrepreneur requires thinking much more about marketing and sales than we typically would as developers.

So I hear you and I empathize with your struggle, right?