Rob Walling

Even like last week, he put something out that's getting popular.

And so these are folks that are legitimate.

And what it really depends on, the challenge is you can say, well, there's Rob Walling, no SaaS marketing.

And I would be like,

yeah you know I do I'm like not the number one expert on it but like I generally know how I would market a sass but if you ask me like okay so in meta ads should I use like retargeting or should I do the like lookalike audience and which button should I click it's like I don't do that anymore I did used to but I haven't done that in you know 10 or 12 years and so it depends on what layer you're trying to get to if you really decide hey I'm gonna try Facebook or Instagram ads then you have to go deep you have to find someone that's that's reasonable you know that that you don't

feel like is a bunch of fluff.

And then you go deep on that particular topic to learn it well enough to implement it yourself.

Or you spend some budget to hire someone who you get a recommendation for or who you believe is reliable, and you pay them to run those campaigns for you.

So

That's kind of it.

I know I've thrown out a lot of names here, and some of them are more high-level strategy folks and growth folks.

And then other people specialize in a particular topic, but that's the key, right?

That's why marketing is so complicated, is that you can't just usually find or hire one person to do all of this stuff.

No one knows all of this to the degree...

that you want.

And there's going to be no single source for all of the content across all the 20 B2B marketing approaches that I include in the SaaS playbook.

I don't know a single individual, including myself, that is actually good at all 20 of those.

And so the thing to ask yourself is, well, which ones will reach my customers?

Where are my customers?

Where do they exist?