Rob Walling

But, you know, these are folks that are thinking about growth.

Brian Balfour is amazing for kind of high level growth stuff.

Now, Brian Balfour is not going to teach you how to click in the AdWords interface, but he's going to teach you how he thinks about growing companies.

And so that's the first step I'd be thinking about is as a developer, a single founder, how do I think about even, you know, how to prioritize marketing approaches?

And that is why the SaaS Playbook has a chapter on it.

Again, I'm not saying it's the only framework, but I have the three-factor framework in there for thinking about it.

Now, once I've picked a marketing approach or two that are my next things that I'm going to experiment with, that's when I'm going to go deep on a particular topic.

And so for Facebook ads, am I going to go look at Growth Ninja, which is run by a longtime friend of mine and someone who ran Facebook ads for Drip and who has recently run them for my wife, Dr. Sherry Walling.

If they put out content on Facebook ads, I'm probably going to look at it.

And if I'm going to hire somebody to do Facebook ads, it's probably going to be them.

And if I want to do content and SEO,

Am I probably going to look at the content that Ross Hudgens is putting out?

He runs an agency of, I don't even know, 100, 120 people that is just a content marketing agency.

Yeah, I'm going to look at Ross Hudgens.

I like Ross Simmons.

Why does everyone name Ross?

Ross Simmons is great and puts out quite a bit of content on content marketing and SEO.

And of course, I'm going to be looking at anything Asia Arangio puts out and everything that Corey Haynes puts out.

Corey Haynes has several sites, including Swipefile and Conversion Factory.

And he is putting out AI skills.