Rob Walling

It's the idea is that I handpick the best people in B2B SaaS to be our mentors.

So it's an instant filtering.

It's a nice filtering for you to say, well, at least these people know what they're doing.

Now then the next question is, is everyone on the mentor list putting out content?

And no, a lot of them aren't.

So you'll have to see which of them have a podcast, which of them have a blog, which of them have written a book and give some thought from there.

But the idea is thinking about marketing strategy is a lot harder than tactics.

And I have an entire chapter in the SAS playbook if you haven't read it.

And it's just about marketing.

And most of it is talking about how to do marketing strategy, which is like, what should I work on next?

Like, should I do SEO?

Should I do AdWords?

Should I do pay-per-click ads?

Should I do other things?

And I outline a framework there.

It's not the only framework for deciding what to do next.

Again, you can follow, I talked about three growth strategies

folks earlier, Mark Thomas Heaton and Dev Vasu.

You can listen to stuff by Ruben Gomez when he comes on this show.

He doesn't put out content on his own because he's too busy growing a company.