Rob Walling

Now, if you're talking about, when you say free signups, if you're talking about free trial signups, but not many paid conversions, that's a question about the funnel. It's like, well, is anyone getting onboarded? What does onboarded even mean? Is there one, two, three steps that people need to take in order to get value from the product? Are they doing that?

Now, if you're talking about, when you say free signups, if you're talking about free trial signups, but not many paid conversions, that's a question about the funnel. It's like, well, is anyone getting onboarded? What does onboarded even mean? Is there one, two, three steps that people need to take in order to get value from the product? Are they doing that?

Well, if not, you need to reach out to them via email, via in-app message. Potentially, if they're paying you enough or going to pay you enough, you reach out manually. You hire a customer success person who basically is in charge of that. Because if people don't get onboarded, then there will be no paid conversions.

Well, if not, you need to reach out to them via email, via in-app message. Potentially, if they're paying you enough or going to pay you enough, you reach out manually. You hire a customer success person who basically is in charge of that. Because if people don't get onboarded, then there will be no paid conversions.

Beyond that, even if people do get onboarded, if you still aren't solving a desperate aspirin pain point for them, the odds of them converting are low. And so there's a bunch of questions to ask throughout your funnel. There's no one thing of like, oh, you just flip this switch. Well, obviously you just put a credit card up front and that fixes everything. It's not like that, right?

Beyond that, even if people do get onboarded, if you still aren't solving a desperate aspirin pain point for them, the odds of them converting are low. And so there's a bunch of questions to ask throughout your funnel. There's no one thing of like, oh, you just flip this switch. Well, obviously you just put a credit card up front and that fixes everything. It's not like that, right?

Funnels are always about which step are the most people dropping off and why. And the first one you can answer with analytics, and the second one you answer usually with conversations. Why are they dropping off? That's often the hard part, because you can look at as many screen recordings as you want.

Funnels are always about which step are the most people dropping off and why. And the first one you can answer with analytics, and the second one you answer usually with conversations. Why are they dropping off? That's often the hard part, because you can look at as many screen recordings as you want.

You can look at as many heap or mixed panel dashboards as you want, but you will not know why they are dropping off until you talk to your customers and potential customers. So thanks for that question, Idan. I hope it was helpful. My next question comes from Aboma Kelly.

You can look at as many heap or mixed panel dashboards as you want, but you will not know why they are dropping off until you talk to your customers and potential customers. So thanks for that question, Idan. I hope it was helpful. My next question comes from Aboma Kelly.

And Aboma asks, with the exponential advancements in AI, how do you think the world of building SaaS products will be affected, if at all, in the next few years? It will. And this question was asked, what, six, seven months ago. You can tell the backlog of questions we have. Einar Volset and I recorded an entire episode dedicated to AI and how to think about it in terms of your SaaS.

And Aboma asks, with the exponential advancements in AI, how do you think the world of building SaaS products will be affected, if at all, in the next few years? It will. And this question was asked, what, six, seven months ago. You can tell the backlog of questions we have. Einar Volset and I recorded an entire episode dedicated to AI and how to think about it in terms of your SaaS.

The episode is 663 from May of 2023. It's five insights SaaS founders should know about AI. Ignore at your peril. That is still as valid today as it was the day we recorded it. Although AI has changed. We talk in that episode about why you shouldn't ignore it, the four categories. I put categories to these because you know that I'm a framework thinker, right? There was sorting and categorization.

The episode is 663 from May of 2023. It's five insights SaaS founders should know about AI. Ignore at your peril. That is still as valid today as it was the day we recorded it. Although AI has changed. We talk in that episode about why you shouldn't ignore it, the four categories. I put categories to these because you know that I'm a framework thinker, right? There was sorting and categorization.

There was generative AI, of course, that generates things, images, text, and others, and a couple others. We talk about how AI is not actually a product differentiator. Should bootstrap companies try to build their own LLMs using AI internally in your company environment? I talked about business models where they're ticking time bombs.

There was generative AI, of course, that generates things, images, text, and others, and a couple others. We talk about how AI is not actually a product differentiator. Should bootstrap companies try to build their own LLMs using AI internally in your company environment? I talked about business models where they're ticking time bombs.

So that is as valid today as it was a year and a half ago when I recorded it. There are a few changes to answer Aboma's question. Number one, obviously many SaaS companies will integrate it as features into their products.

So that is as valid today as it was a year and a half ago when I recorded it. There are a few changes to answer Aboma's question. Number one, obviously many SaaS companies will integrate it as features into their products.

So if there's any point where your customers need to create some type of content, whether it, what is it, a blog post or a social media post of any kind, obviously AI can help them generate that or improve that. This is obvious, but that's one place where it's going to be applied. Second place that you should be thinking about applying is in your own internal operations.

So if there's any point where your customers need to create some type of content, whether it, what is it, a blog post or a social media post of any kind, obviously AI can help them generate that or improve that. This is obvious, but that's one place where it's going to be applied. Second place that you should be thinking about applying is in your own internal operations.