Rob Walling

But if you're selling big ticket items, this is how when you do run into that person at a conference, they're like, I've heard of you guys. How have I heard of you? And it's like, I've just been around, right? Retargeting is the other thing actually I want to throw in. If you are not doing retargeting, it is the cheapest advertising, right? And you can retarget. You can do it on Facebook.

But if you're selling big ticket items, this is how when you do run into that person at a conference, they're like, I've heard of you guys. How have I heard of you? And it's like, I've just been around, right? Retargeting is the other thing actually I want to throw in. If you are not doing retargeting, it is the cheapest advertising, right? And you can retarget. You can do it on Facebook.

You can do it on the Google network. And you can do it on YouTube. And a friend of mine had the YouTube tracking pixel, which I guess is just the Google tracking pixel, and had this 30-second ad spot that was highly produced. And their customers or their prospects that they would talk to are like, you guys are everywhere. You must be huge because you're advertising everywhere. all over YouTube.

You can do it on the Google network. And you can do it on YouTube. And a friend of mine had the YouTube tracking pixel, which I guess is just the Google tracking pixel, and had this 30-second ad spot that was highly produced. And their customers or their prospects that they would talk to are like, you guys are everywhere. You must be huge because you're advertising everywhere. all over YouTube.

I see you all the time. And he was like, oh, dude, we're retargeting you. And so each of these takes time and money. Are you doing retargeting with Paperbell?

I see you all the time. And he was like, oh, dude, we're retargeting you. And so each of these takes time and money. Are you doing retargeting with Paperbell?

That's interesting. Man, how far this all has come. I remember spending so much time trying to figure out retargeting on Google and then is it working on Facebook? I feel like this question is like, how do you grow your pipeline? We could do an entire course on it. We could do an entire book on it. And a lot of the answer is, well, it depends on are you high touch or low touch?

That's interesting. Man, how far this all has come. I remember spending so much time trying to figure out retargeting on Google and then is it working on Facebook? I feel like this question is like, how do you grow your pipeline? We could do an entire course on it. We could do an entire book on it. And a lot of the answer is, well, it depends on are you high touch or low touch?

Where do your customers reside? I mean, I think these are the exercises that I would be going through. I would also, I like spying on competitors. Like where are competitors running ads? What ads are they running? Go into Ahrefs and say, what are they targeting with SEO? Can I do that better? Are they on Capterra? Are they doing integrations and partnerships? Who have they integrated with?

Where do your customers reside? I mean, I think these are the exercises that I would be going through. I would also, I like spying on competitors. Like where are competitors running ads? What ads are they running? Go into Ahrefs and say, what are they targeting with SEO? Can I do that better? Are they on Capterra? Are they doing integrations and partnerships? Who have they integrated with?

Who's promoted them? You know, each of these marketing approaches, I list 20 of them in the SaaS playbook. And you can go down and one by one, look, are competitors at events? Are they sponsoring events? You know, it's like asking that question. Now, I'm not saying just because you're doing it, it's working, but at least it should be on your radar that it's a possibility in your space.

Who's promoted them? You know, each of these marketing approaches, I list 20 of them in the SaaS playbook. And you can go down and one by one, look, are competitors at events? Are they sponsoring events? You know, it's like asking that question. Now, I'm not saying just because you're doing it, it's working, but at least it should be on your radar that it's a possibility in your space.

So thank you for that question, Noel. I hope that was helpful. Laura Roeder, thanks for joining me on the show. If folks want to keep up with you, lauraroeder.com and, of course, lauraroeder.bsky.social on the socials.

So thank you for that question, Noel. I hope that was helpful. Laura Roeder, thanks for joining me on the show. If folks want to keep up with you, lauraroeder.com and, of course, lauraroeder.bsky.social on the socials.

You're a fan, yeah. I don't know if you listened to the episode of this podcast that went live today, just a few hours ago, was Hot Take Tuesday. And it was Tracy, Aynar, and really it was the two of them debating whether Blue Sky has legs. And so Aynar's like, nope, not doing another social media. And Tracy's in your boat of like, Blue Sky all the way. I'm making it happen. Yeah.

You're a fan, yeah. I don't know if you listened to the episode of this podcast that went live today, just a few hours ago, was Hot Take Tuesday. And it was Tracy, Aynar, and really it was the two of them debating whether Blue Sky has legs. And so Aynar's like, nope, not doing another social media. And Tracy's in your boat of like, Blue Sky all the way. I'm making it happen. Yeah.

That's pretty much every conversation. Yep. So thanks again for joining me, Laura. It was great.

That's pretty much every conversation. Yep. So thanks again for joining me, Laura. It was great.

Thanks again to Laura for joining me on the show. I hope you enjoyed as she and I dug into some really good listener questions today. Thank you for coming back and listening this week and every week. This is Rob Walling signing off.

Thanks again to Laura for joining me on the show. I hope you enjoyed as she and I dug into some really good listener questions today. Thank you for coming back and listening this week and every week. This is Rob Walling signing off.