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Rob Walling

๐Ÿ‘ค Speaker
3342 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Got it. So folks understand, you're a SaaS, you charge per seat, per user. And when I think of Bitly and what was the other one, TinyURL, I think of these big kind of freemium consumer cheap plays, right? But you're much more on the enterprise side. Isn't that right? Okay, so talk us through how that, it's like two sides of a different coin.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Got it. So folks understand, you're a SaaS, you charge per seat, per user. And when I think of Bitly and what was the other one, TinyURL, I think of these big kind of freemium consumer cheap plays, right? But you're much more on the enterprise side. Isn't that right? Okay, so talk us through how that, it's like two sides of a different coin.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Got it. So as an example, then, if I wanted to implement GoLynx for TinySeed, I would install a browser plugin, right? And then I sign into my GoLynx account as a TinySeed employee. And there's, what is TinySeed team? Six or seven of us, right? So six or seven of us would all sign in. And then I can type in to my browser, let's say I'm in Chrome, tinyseed.com slash some internal...

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Got it. So as an example, then, if I wanted to implement GoLynx for TinySeed, I would install a browser plugin, right? And then I sign into my GoLynx account as a TinySeed employee. And there's, what is TinySeed team? Six or seven of us, right? So six or seven of us would all sign in. And then I can type in to my browser, let's say I'm in Chrome, tinyseed.com slash some internal...

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

short code, right? Like A&R's deck. And we know A&R's deck is the deck. That is not a great example, but some type of short code. And now that has to then point somewhere, right? Like it points to a Dropbox location or some URL, right? Because Trotto doesn't store the files themselves. It literally is just a hop.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

short code, right? Like A&R's deck. And we know A&R's deck is the deck. That is not a great example, but some type of short code. And now that has to then point somewhere, right? Like it points to a Dropbox location or some URL, right? Because Trotto doesn't store the files themselves. It literally is just a hop.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Oh, cause the go, so it doesn't need to be a TLD. It's literally cause of the, cause the Chrome browser is correct. The Chrome plugin, I'm sorry, is, is going, ah, go slash Anar's, Anar's important resource. So is this a real problem? Who's paying for this, I guess? It's like, who uses this? Someone invented this and it's somehow popular. What's the story?

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Oh, cause the go, so it doesn't need to be a TLD. It's literally cause of the, cause the Chrome browser is correct. The Chrome plugin, I'm sorry, is, is going, ah, go slash Anar's, Anar's important resource. So is this a real problem? Who's paying for this, I guess? It's like, who uses this? Someone invented this and it's somehow popular. What's the story?

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Got it. So then this is independent, like the concept of GoLynx has been built by hand inside Google and other Silicon Valley startups. And then Trotto is like a self-serve version of, not self-serve, that's not right there, but it's a SaaS version of the same thing that John kind of obfuscated out. That's such a trip.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Got it. So then this is independent, like the concept of GoLynx has been built by hand inside Google and other Silicon Valley startups. And then Trotto is like a self-serve version of, not self-serve, that's not right there, but it's a SaaS version of the same thing that John kind of obfuscated out. That's such a trip.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

So it sounds like, because I still to this day, I'm like, I don't know, I don't feel like I need this, right? Myself, like, I don't feel like I need this. But it's obvious, like you have clients like what, Figma? I mean, you have big enterprise. Any other notables? A couple of Fortune 500 companies, for sure. Yes. So it's for them to pay for it, and your pricing's on your website.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

So it sounds like, because I still to this day, I'm like, I don't know, I don't feel like I need this, right? Myself, like, I don't feel like I need this. But it's obvious, like you have clients like what, Figma? I mean, you have big enterprise. Any other notables? A couple of Fortune 500 companies, for sure. Yes. So it's for them to pay for it, and your pricing's on your website.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

It's at $3 per user. Got it. I can just extrapolate to these are not small contracts. These are enterprise-sized contracts. So it's obviously for there to be enterprise contracts around this.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

It's at $3 per user. Got it. I can just extrapolate to these are not small contracts. These are enterprise-sized contracts. So it's obviously for there to be enterprise contracts around this.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Is it something that if you haven't used it, it doesn't feel like a pain point, but when you use it and you get kind of addicted to it or get used to it perhaps, the next company you go to, you're like, I've got to have this.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Is it something that if you haven't used it, it doesn't feel like a pain point, but when you use it and you get kind of addicted to it or get used to it perhaps, the next company you go to, you're like, I've got to have this.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Before we get further, I want to dig into the story of Trotto and how you've been growing it. But can you give us an idea of where the business stands today?

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Before we get further, I want to dig into the story of Trotto and how you've been growing it. But can you give us an idea of where the business stands today?

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

That is, that's the next thing I want to talk about is you have, you know, I talk about on this podcast, five stages of awareness from Eugene Schwartz, and it's unaware, problem aware, solution aware, product aware, and most aware, right? In that order. For most people, they're just unaware. Like I was unaware of this before you interviewed at TinySeed.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

That is, that's the next thing I want to talk about is you have, you know, I talk about on this podcast, five stages of awareness from Eugene Schwartz, and it's unaware, problem aware, solution aware, product aware, and most aware, right? In that order. For most people, they're just unaware. Like I was unaware of this before you interviewed at TinySeed.